AETHER Apparel

Project Desciption

Born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors,  AETHER Apparel worked with Assembledge+ to develop their new flagship store that would support the brand’s mission to create a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women.

Located in the heart of Los Angeles’ La Brea design district, the retail space is set in a 4,000 square-foot industrial space. Two full-sized glass garage doors open onto the sidewalk, facilitating interaction with the pedestrians, and allowing for natural light and air to fill the space.

Inside, the store features a walk-in freezer for prospective gear testing housed in a custom 13-by-13-foot wood cabana, along with 45 modular wood crates that can be moved and rearranged to give the space a different feel monthly, seasonally. A threshold of white and black gives the open space a sense of division while complimenting the brand’s dual character to be classic and modern in the city and highly practical and functional in the outdoors.

 

 

 

“Urban wilds or great outdoors, Aether aims to be out and about”

–  Los Angeles Times

 

 

 

 

“From traveling the country in a cool Airstream to building boutiques out of shipping containers, LA-based label Aether knows how to stimulate the shopping senses of stylish adventure-goers”

–   Racked

 

 

 

Details

Location: Los Angeles, California

Size: 4,000 sf

Design Team: David Thompson (Principal-in-Charge), Cesar Quinones

Interior Design: Thierry Gaugain

Photography: Yoshi Makino