Born from the aspiration to craft a collection seamlessly fitting into urban life while withstanding the demands of the outdoors, AETHER Apparel collaborated with Assembledge+ to conceive their flagship store.

Positioned within the vibrant hub of Los Angeles’ La Brea design district, the retail space occupies an expansive 4,000 square-foot industrial expanse. Two generously proportioned glass garage doors open onto the sidewalk, facilitating engaging interactions with passersby while welcoming abundant natural light and refreshing breezes into the space.

Stepping within, the store unveils a unique fusion of design and utility. A standout feature is the walk-in freezer designated for prospective gear testing, elegantly encased within a bespoke 13-by-13-foot wooden cabana. Adding to the dynamic arrangement, 45 modular wooden crates serve as versatile elements, capable of being shifted and reconfigured to lend the space a fresh ambiance on a monthly or seasonal basis. The interior layout is defined by a contrasting threshold of white and black, partitioning the open expanse. This design choice simultaneously pays homage to the brand’s inherent duality — a blend of classic and contemporary for the city, coupled with a strong emphasis on functionality and practicality for outdoor pursuits.